Explore how the dynamics of customer loyalty have shifted, the repercussions of aggressive pricing strategies during inventory shortages, and the subsequent customer dissatisfaction.

This report aims to provide insights into the industry's current state and offer actionable steps to help dealerships reawaken their operations and rekindle customer loyalty.

• The impact of Covid-19 on dealerships
• Addressing the trust deficit 
• 3 things to stop and start doing
• Reimagining dealership data management 
• and more

Our VP of Sales and Marketing, Bobby Gaudreau, brings Activator's expertise to the forefront in this episode of Auto Collabs, hosted by ASOTU. Join Bobby and the ASOTU team for an in-depth exploration of automotive data management.

How to Gain Additional Insights Into Your Customer's Spending Power. Hosted by AutoSuccess.

Discover how Tempe Dodge Chrysler Jeep Ram (DCJR) revolutionized its marketing and customer engagement.

Mike Purtle, Service Manager at Tempe DCJR, delves into the secrets behind their remarkable success.

What's Inside

• Discover potential leads by identifying handraisers.
• Ensure your content creation adheres to best practices with our free checklist.
• Receive valuable content marketing tips.
• Track the effectiveness of your marketing strategy with the latest technology scorecard.

Learn how Custom Campaigns are created and executed with our Journey Builder powered with Salesforce. This strategy introduces multiple touchpoints across email and SMS, driving engagement and on-demand handraisers based on individual dealer goals.

Learn how our seasoned Dealer Success Consultants collaborate closely with dealerships to drive engagement, handraisers, and sales.

How Unlocking the Value of Your Data: Don't let it go to waste. Presented by Bobby Gaudreau and hosted by Driving Sales. This webinar dives into why data becomes trapped and its consequences and explores a transformative solution.

Inside our latest eBook:

• Stats-04 Learn about strategies and tactics to effectively engage with handraisers.
• Stats-04 Discover why customer engagement is crucial for dealerships.
• Stats-04 Delve deeper into identifying who handraisers are, their behavior, and why they are critical to the sales funnel.

How Activator enabled comprehensive customer profiles using their hybrid Customer Data Platform (CDP) and Multichannel Journey Builder.

Branden Moy, Lodi Honda's GM, talks about Activator's impact on the auto industry.

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Handraisers: Past customers who have shown a strong interest in buying a vehicle, selling a vehicle, or scheduling a service appointment. These prioritized, high-value equity leads ensure your sales team always works with the most promising prospects. In fact, Activator's Top 20 dealers see an average of 48 handraisers a month. Learn more.

While standalone equity solutions might do a good job, there is a more comprehensive approach that can generate even better results. Download our latest competitive analysis to learn the difference between standalone equity and Activator’s hybrid CDP and Multichannel Journey Builder.

Stay ahead of changing industry conditions with a solution that provides a clearer picture of your customers and builds reliable marketing you can trust. Choose Activator today and transform your dealership’s marketing strategies into data-driven, personalized journeys that elevate customer experiences and drive long-term success. Download the overview to learn how.

Drive more sales for your dealership by enhancing your content marketing and customer engagement tactics. This free webinar will cover topics such as:

• Identifying and understanding your ideal customer
• Crafting purposeful storytelling for all marketing funnel stages
• Creating clear and persuasive calls-to-action

Traditional marketing consists primarily of email and doesn’t consider the customer’s journey, lifecycle stage, or method of engagement. Keep your dealership from falling behind due to an inability to pivot and grow with your customer’s needs. Download the lease journey to learn more.

Watch Bobby Gaudreau as he takes you through how to improve the customer experience and keep customers engaged with a Customer Data Platform (CDP).

Learn how a CDP can unify first-party and behavioral data to maximize your dealership's marketing, identifying high-intention buyers and targeting them across multiple channels to purchase their next vehicle.

Send highly targeted offers with equity, buyback, and service messaging to maximize revenue. Quantities are scalable across six different target groups based on your dealership’s goals and available customer data to keep customers loyal for life. Download the product sheet below to learn more.

Watch Bobby Gaudreau, VP of Sales & Marketing at Activator Dealer Solutions, talk about how to:

• Think beyond equity offers and messaging when there are fewer cars on the lot with a proactive pre-order strategy
• Find, engage, and grow your customer retention for both sales and service
• Focus on relevant messaging to give customers and prospects more reasons to purchase from you