Free Case Study

Lodi Honda

This case study delves into how Activator, with its hybrid Customer Data Platform (CDP) and Multichannel Journey Builder, became an indispensable tool for the dealership. Through the lens of the Lodi Honda dealership’s experiences, we explore how Activator provides essential solutions for customer engagement, data management, and multichannel marketing.

What's Inside:

• How Activator enabled comprehensive customer profiles using the hybrid CDP.
• How the dealership utilized Data Management Layer to deduplicate, enhance, and enrich the dealership’s data.
• And how text messaging resulted in campaign open rates exceeding 50% and about 1-2 handraisers per day.