Rebuild Trust and Turn Customers into Loyal Fans

41
%

Open Rate Via Custom Campaigns

7
%

Click Rate Across All Journeys

13
%

Increase in Sales Volume YOY

14
%

Increase in Service Drive Revenue YOY

 

Engage Both Active & Passive Customers

Customers have felt disconnected from dealerships lately, but it’s never too late to win them back. Activator is an automotive-focused Customer Data Platform (CDP) and Multichannel Journey Builder powered with Salesforce that helps dealerships optimize the entire customer lifecycle. 

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Get Customers Back With Activator's CDP and Connected Products Solutions

33%

of a dealer's DMS consists of duplicate customer records

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Data Management Layer

Gain accurate and up-to-date customer profiles by continuously deduplicating records, updating malformed data, and identifying spam traps.

Dynamic Multichannel Marketing Journeys

Leverage multiple channels—email, SMS, direct mail, and soon digital advertising— to ensure messages reach customers where they are most likely to respond.

Activator's Journey Marketing excels in engaging the targets who are not actively shopping by delivering personalized and relevant content tailored to their preferences and behaviors.

Multichannel

 

Custom Campaigns

Employ journey automation logic and deliver personalized messaging based on the customer's interactions and unique dealership marketing goals to drive engagement and handraisers.

With Activator's journey marketing, email engagement rates are at their highest, boasting a 40.48% open rate and a 6.64% click rate across all journeys.
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Jim Hudson Case Study

Jim Hudson Ford utilizes Activator Pro, a robust data management and marketing automation solution, to surpass its ambitious monthly goals and enhance vehicle acquisition rates, outperforming previous results with AutomotiveMastermind.

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