Ditch Your Standalone Equity Tools For An Automotive CDP

Market and engage active shoppers, passive customers, and handraisers with intent-based marketing and personalization using Activator's Customer Data Platform.

Upgrade to Activator’s Advanced Solution

With Activator's Customer Data Platform (CDP) and dynamic multichannel marketing powered by Salesforce, Activator provides dealerships with unparalleled equity capabilities to drive success.

33%

of a dealer's DMS consists of duplicate customer records

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Data Management Layer

Gain accurate and up-to-date customer profiles by continuously deduplicating records, updating malformed data, and identifying spam traps.

Dynamic Multichannel Marketing Journeys

Leverage multiple channels—email, SMS, direct mail, and soon digital advertising— to ensure messages reach customers where they are most likely to respond.

Activator's Journey Marketing excels in engaging the targets who are not actively shopping by delivering personalized and relevant content tailored to their preferences and behaviors.

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What Our Clients Say

 

 

Custom Campaigns

Employ journey automation logic and deliver personalized messaging based on the customer's interactions and unique dealership marketing goals to drive engagement and handraisers.

With Activator's journey marketing, email engagement rates are at their highest, boasting a 41% open rate and a 7% click rate across all journeys.

Does Your Equity Tool Stack Up to Activator's CDP?

Demand more from your equity marketing. Compare Activator's customer data platform with your current standalone equity tool.

Standalone Equity

Activator CDP

Standalone Equity

Activator CDP

CDP Features
Unify Data From Multiple Sources
Data Management Layer
Accurate Customer Profiles

Data Management Layer Features
Manage Duplicate Records
Identify Spam Traps
Manage Malformed Information

Equity Profile Features
Equity Classification
Categorize By Payment Options
Categorize By Behavior

Multichannel Marketing
Email Engagement
Direct Mail Engagement
Generate Equity Leads
SMS (Text) Engagement
Digital Engagement
Multichannel Marketing
Generate Handraisers
Past customers who are ready to buy a vehicle, sell a vehicle, or schedule a service appointment.
Custom Campaigns

Custom Campaigns
Multichannel Marketing
Customized Event-Based Marketing
Personalized Messaging
OEM Compliant Content Libraries
Two Touchpoints within a 30-day Period

Dealers Like You Made The Switch To Activator's CDP
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Jim Hudson Ford - Driving Success with Activator Pro

Jim Hudson Ford utilizes Activator Pro, a robust data management and marketing automation solution, to surpass its ambitious monthly goals and enhance vehicle acquisition rates, outperforming previous results with AutomotiveMastermind.

Read More >

 

Tempe

A Journey to Success with Tempe DCJR Dealership

Using Activator’s solution yielded remarkable results for Tempe DCJR by transforming the dealership’s performance metrics across various fronts. Achieving a CSI ranking in the top 20% in the U.S. and securing a leadership position with a 52% service retention rate underscored the enhanced customer satisfaction and loyalty fostered by Activator’s solutions.

Read More >

41
%

Open Rate Via Custom Campaigns

7
%

Click Rate Across All Journeys

13
%

Increase in Sales Volume YOY

14
%

Increase in Service Drive Revenue YOY

Get started today!

From lead to loyalty, Activator equips your team with the tools to create exceptional customer experiences and close more deals.